First Data needed to integrate new features into its systems to support the marketing strategies of MasterCard, of which it was the licensee in Argentina. The goal was to enhance its travel assistance service through MasterAssist, optimize the management of online loans, and redefine how expenses were presented in statements, adding more detailed data where previously there was minimal information.
We integrated legacy systems with new functionalities and adjustments to enhance and expand the MasterAssist systems, online loan management, loyalty programs, campaigns, and current accounts.
The new functionalities allowed First Data to address customer needs more promptly and strengthened our market position with an improved service offering.
Key achievements included:
MEXICO
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